Develop CREATIVE Thinking

Creative thinking is not a talent, it is a skill that can be learn' t. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.
                                                                                                        by- Edward De Bono.

Today i would like to talk about live example of creative thinking. Annadurai owns an Auto Rickshaw(similar to Taxi) in Chennai City Tamil Nadu, India. He is similar to the other auto drivers and also does same things, but he makes his auto special from the others one.
he provides lot of things to the customer inside the Auto.
like ,

1. Free mobile battery charger
2. Watch T.V for Free of cost
3. Free WiFi
4. Free Books to read
5. Bumper prize contest for customers
6. Refer a poor child for Studies
7. And discount in fare for teachers and on special days.
8. Mobile and DTH recharge




Annadurai is now 29 only and.
His main goal is to get his customers feel happy and he needs customer satisfaction .
. Annadurai spends 4,000 Rupees a month on subscriptions to 35 various news publications.


Annadurai spends more than 5,000 to give his customers an auto ride like no other in the city, yet makes a good living, taking home a profit of around 1,000 a day. "That is more than enough for a bachelor like me," he says. "I drive from 8am to 1pm and from 5pm to 11pm," he says. He charges Rupees 15 for the 11km route he covers, while other share auto drivers demand 20 for the same distance. "Money really isn't too important to me," he says. "What gives me pleasure is that people remember me and are grateful for the service I offer," Annadurai Says


Most people who take his auto for work for  IT companies and he know that access to the internet is important for them.  "It takes about half an hour to cover the distance between Thiruvanmiyur and Shareholding. Why waste that time? so knows the value of time........

There are two main reasons why creativity is important in achieving business success. First, problem solving and then making decisions. so in this ways Annadurai gets good money and also take care about their customer needs.